The unique selling proposition of IIST is that IIST provides practical and implementable tools that can be used immediately after the coaching sessions are over. Backed by continuous research throughout the year, and thorough whetting by the faculty resources once-a-year, IIST has managed to put together world-class training content for the benefit of the salespersons in the life insurance industry. The training content matches global standards in life insurance sales training. IIST conducts, every year, a 5-day Train the Trainers training program to finalize the content and delivery methods for the next year. IIST invests nearly 10 % of its revenues for research and the Train the Trainer training program to finalize the content and delivery methods.

These efforts have resulted in state-of-art training content and delivery methods that are unmatched in the country. Trainees are not only taught what they should do to enhance their performance; they are also taught how they should go about their work for maximum performance results. Trainees go back to their workstations, from the coaching program, with tools and techniques they can implement the very next day. IIST does not conduct motivational training programs. Coaching is conducted on the basics. The work of the agent who sell and the work of the managers of those selling has been broken up into simple work processes and coaching takes place on the activities within the processes. IIST is a specialized life insurance sales, sales activity management, agency recruitment and financial planning (for life insurance salespersons) coaching institution. It does not offer training or coaching in any other subject or any other industry.